Directors’ Deep Dive: You don’t need a digital strategy

Overview

Businesses have been under increased pressure, accelerated by Covid-19, to “go digital”, adopt new technologies, and digitally transform. Yet many of these initiatives fail to meet expectations, and many fail. Based on five years of research, a survey of over 600 Australasian companies, and a review of the application of AI technologies by global retailers, Elsamari discusses a more sustainable approach to adopting new technologies and getting your organisation 4th Industrial Revolution ready.

This interactive discussion-style event will be capped at 15 attendees. You will be encouraged to ask questions and actively contribute your perspectives.   

Dr Elsamari Botha

Dr Elsamari Botha is the MBA Director and a senior lecturer above the bar in Digital Transformation and Technology Preparedness at the University of Canterbury, New Zealand, and an extraordinary associate professor at the University of Stellenbosch Business School, South Africa. She attained her PhD at KTH Royal Institute of Technology, Stockholm, Sweden. Elsamari was the Academic Director of Educate24 (a Media24 online education start-up); a panel member of the South African Tech and e-Commerce Awards; a research associate at the Institute for Futures Research (IFR); and a frequent speaker at Seamless Africa. Elsamari’s research focuses on online consumer behaviour, digital transformation, and digital disruption and its associated technologies. Elsamari has published in leading international journals.

Additional information

COVID-19

All attendees at IoD events must be fully vaccinated against Covid-19 and show a My Vaccine Pass on arrival at the event. If you have a medical exemption and a My Vaccine Pass you may still be able to attend. For more information on our vaccine policy and safety plan see our Covid-19 updates' page.

Branch event cancellation policy

Regrettably, registration fees cannot be refunded when cancellations are received within two working days prior to any branch event.

See our standard terms and conditions for more information.

Contact

Sharynn Johnson
Canterbury Branch Manager

+64 3 968 6468
canterbury.branch@iod.org.nz

Our sponsors

The Canterbury Branch acknowledges the generous support of