Presentation
no longer available
2
CPD
Join us for this Directors’ Deep Dive hosted by branch sponsor University of Canterbury Business School
AI is quickly becoming the next horizon of differentiation for organisations, 86% of business leaders think that AI is a future strategic imperative; 67% expect to invest more in AI in the future (PwC, 2021). The academic literature is full of successful cases of AI implementation, however, not all instances of AI implementations are successful in practice, especially due to stakeholder resistance to AI implementations.
In this presentation, Professor Kirk Plangger will discuss how digital technologies mediate and change consumer behaviour and how organisations should address these technologies.
Directors' Deep Dive events are smaller interactive discussion-style sessions where you will be encouraged to ask questions and actively contribute your perspectives.
Dr, PhD, MBA, BA (Honours Economics)
Kings College London
Professor Kirk Plangger holds a Chair in Marketing in the Department of Marketing and is the Associate Dean (Doctoral Studies) at King's Business School. He is a marketing management researcher specialising in consumer led digital marketing strategy.
Currently, he is working on many projects investigating the role of artificial intelligence (AI) in marketing, including synthetic manipulation in advertising, Deepfake marketing, immersive digital marketing, brand transparency using Blockchain, virtual social media influencers, and algorithmic bias in marketing.
By registering for this event you are confirming that you agree to adhere to our Covid-19 health and safety measures. If you are unwell or have any Covid-19 symptoms please do not attend this event.
Should you have any particular dietary, mobility, cultural or other requirements, you can let us know on the registration form.
Regrettably, registration fees cannot be refunded when cancellations are received within two working days prior to any branch event.
See our standard terms and conditions for more information.
Kim Gerard
Canterbury Branch Executive
+64 21 243 6242
canterbury.branch@iod.org.nz
The Canterbury Branch acknowledges the generous support of
|
|
|
|
|
|
