Marketing in the new normal

Webcast

no longer available

Date: 5:30pm — 7:00pm, 24 June 2020
Venue: Online
Location: Online
Price members: $0.00 incl GST
Price non-members: $0.00 incl GST

Overview

The UC Business School and the UC MBA Graduate Association invite you to join them for this webcast.

Our local economy has come out of lockdown but the world has changed. Despite ongoing health risks, border restrictions and a global recession, small and large businesses must continue to create, communicate and deliver offerings that have value to their customers.

Panellists will address the issues that managers, professionals and directors need to know to support the success of their ventures now and in the years to come.

Mike Pero

Mike Pero Real Estate Ltd

A name synonymous with mortgages and real estate since. He’s grown to become a household name though his own initiatives and marketing skills. In his own words, he started life on the poor side of town. Left school at 16. Qualified as a motorcycle mechanic, company director at 21, airline pilot at 28 and started his own brand at age 30. Seems to have worked.

Jane Anthony

Chief Customer Officer for Z Energy

Jane is the Chief Customer Officer for Z Energy - leading marketing, product development, customer experience, loyalty and design at Z. She is a current director of Scots College and a former director of Flybys scheme provider Loyalty NZ. Prior to coming to Z Energy, Jane was with Shell for 14 years in a variety of local and global brand, marketing and operations positions in NZ, Australia, the UK and Europe. Jane is passionate about the role of marketing in leading organizational change with a focus on creativity, customer centricity, digital and technology and the use of data combined with intuition to inform decisions.

Professor Ekant Veer

UC Business School (Marketing)

Ekant joined the University of Canterbury from the University of Bath in 2010. His primary areas of interest include the use of marketing technologies & advertising to encourage social change and the role that consumption patterns play in developing consumer identity. Along with being published in a number of international journals, such as Marketing Letters, the European Journal of Marketing, Journal of Marketing Management, and the International Journal of Advertising, Ekant has been involved in projects to improve healthy living in conjunction with the WHO, various NGOs and Government bodies.

Michelle Polglase

Consultant, Digital Strategy for Business Growth, and UC MBA Alumni.

Michelle works with business owners on digital strategy. She helps develop the business 'growth engine', with a marketing strategy and the right tools to increase sales. She believes in the importance of authenticity, and telling your business story effectively. Michelle is passionate about supporting businesses to thrive in a post-COVID environment. Michelle has been a business co-founder (hospitality franchise), and over the last decade she has gained extensive experience working in hi-growth global SaaS technology companies. As Programme Director for the Kiwi Fin-Tech Accelerator last year she had responsibility for the commercialisation success of a portfolio of start-up and scale-up companies disrupting the financial services sector.