Presentation
Fully booked
2
CPD
Join us for a Directors’ Deep Dive with University of Canterbury’s Business School.
The COVID-19 pandemic was a world-changing event that touched all facets of our lives, including our marketplaces and our roles as consumers. With health choices (e.g., vaccines, masks, distancing) the diversity of individuals’ responses during this time was often a source of great surprise or confusion for the world's governments and health organisations; these institutions expected a more single-minded commitment from their populations. Yet, marketers were less surprised by these differences; they simply observed this as evidence of multiple diverse segments in the population. As a field, we were able to offer insight about how people behave in a crisis, because we could frame the question as “how do consumers behave in a crisis?”
Dr Wood’s research focuses on how consumers respond and adapt to change or innovation. This applies both to individuals’ processing of new product information as well as emotional or cultural reactions to new innovations, trends, or rituals. Current projects include investigations of new product design and investment, expert/novice differences in new product adoption, consumer response to technology innovations, medical innovations and patient experience, successful adoption of risky innovations, and the neuroscience of change behavior.
This interactive discussion-style event will be capped at 20 attendees. You will be encouraged to ask questions and actively contribute your perspectives.
Dr Wood joined the NC State Poole College of Management in 2010. Previously, she was a recipient of the 1997 H. Paul Root Award for the article published in Journal of Marketing that “made the most significant contribution to the advancement of marketing practice,” the 2005 Lewis Stern Award (AMA) for best paper in marketing and channels, and a runner-up for the 2010 Park Prize for best paper in JCP.
Dr Wood has won 13 teaching awards at USC, Duke, and NC State, including USC’s top university-wide undergraduate teaching award in 2007. Dr Wood was recently elected President of the Association of Consumer Research, serving as President-Elect in 2017, President in 2018, and Past-President in 2019.
Ekant Veer is a Professor of Marketing in the Department of Management, Marketing and Entrepreneurship at the University of Canterbury, Christchurch. He is a multi-award winning teacher and researcher having been named in the Top 40 under 40 Business School Professors worldwide; an Ako Aotearoa Tertiary Teaching Excellence Award winner; UC’s Teaching Medal awardee in 2017 and five times winner of the UCSA’s lecturer of the year award. His work looks at the role that marketing can play in both driving social change and community wellbeing as well as what impact digital technology plays in consumer interactions and their sense of identity.
His research has been published in numerous international journals, such as the Journal of Marketing Management, The European Journal of Marketing, and The Journal of Public Policy and Marketing.
By registering for this event you are confirming that you agree to adhere to our Covid-19 health and safety measures. If you are unwell or have any Covid-19 symptoms please do not attend this event.
Should you have any particular dietary, mobility, cultural or other requirements, you can let us know on the registration form.
Regrettably, registration fees cannot be refunded when cancellations are received within two working days prior to any branch event.
See our standard terms and conditions for more information.
Kim Gerard
Canterbury Branch Executive
+64 21 243 6252
canterbury.branch@iod.org.nz
The Canterbury Branch acknowledges the generous support of
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Members — $25.00
Non-members — $50.00
