Managing your Intangible Assets with Paul Adams, CEO of EverEdge Global and Katherine Evans, General Counsel of Zespri
Today, intangible assets (including data, content, software, brands, confidential information and designs), are the most important assets companies own, accounting for more than 87% of all company value.
Directors should understand the value and impact of all assets and liabilities under their stewardship to ensure ROI is achieved and risks are managed. Hence it is now critical to identify, value and manage intangible assets (and associated risks) for exactly the same reason boards identify, value and manage plant and machinery, property or other fixed assets. Boards and companies that effectively understand, manage and leverage intangible assets consistently outperform and enjoy greater competitive advantage than those that do not.
This session will cover:
- What intangible assets are and how they create value
- How you can identify the intangible assets within your business and use them to generate competitive advantage
- The five key types of intangible asset risk
- What questions you should be asking as board members to help your company leverage value and reduce risk from intangible assets
Paul Adams is the CEO of EverEdge, a global advisory and transaction firm specialising in intangible assets. EverEdge helps companies and capital providers convert intangible assets (such as data, design, inventions, brands, software and content) into business impact: increased margins, market share and enterprise value.
He has been ranked as one of the top intellectual property strategists in the world for the last five years consecutively, and was the recipient of the Global IP Leader Award in 2012. Prior to EverEdge, he served as Intellectual Property Manager for the New York Stock Exchange listed Brunswick New Technologies. He was the founding incubator manager of The Icehouse Incubator, and named one of the top 10 technology incubators in the world by Forbes magazine. He has served on the advisory board of the New Zealand government’s commercialisation vehicle Callaghan Innovation and on the board of Lewis Holdings, a $350M private investment vehicle.
Paul is a Member of the IoD and Auckland Branch, and was the winner of the branch’s 2015 Emerging Director Award.
Katherine Evans is General Counsel of Zespri Group Limited, recognised as the world leader in premium quality kiwifruit. Zespri has an aggressive growth strategy to reach sales revenues to $4.5 billion by 2025, underpinned by a goal to provide the world’s best kiwifruit to consumers 12 months of the year and supported through investment in innovation, brand, 12 month supply and sales excellence. Zespri maintains a strong global portfolio of intangible assets, including both registered intellectual property such as trademarks and plant variety rights, and other assets such as networks, data, know-how and research outcomes, all of which combine to deliver value and growth to the New Zealand kiwifruit industry and broader communities. Prior to joining Zespri, Katherine was in-house counsel for a New Zealand health software company, and spent 6 years practising intellectual property and information technology law in New Zealand and Canada.
Branch event cancellation policy
Regrettably, registration fees cannot be refunded when cancellations are received within two working days prior to any branch event.
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