Changing businesses from the core.
Many New Zealand businesses are now talking about the need to broaden their success measures in response to changing expectations - investors, employees and customers want businesses to take an increasing responsibility for their impact on society, and deliver social and environmental benefits as objectives of equal importance to profit.
To remain commercially relevant, businesses are broadening their purpose, but the challenge many are facing is how to make it real. The Single Organising Idea is a proven methodology that helps businesses align every aspect of an enterprise around their purpose, enabling them to achieve sustainable success while delivering real brand and commercial value.
Neil is a seasoned strategic advisor who uses the Single Organising Idea to help businesses around the world position themselves for a sustainable future. Neil is based in the UK and is also a NZ citizen. He will be in New Zealand in March so the Institute of Directors have organised for Neil to share insights that are particularly relevant to Directors.
With his book Core: How a Single Organising Idea Can Change Business For Good Neil bolstered the case for a rethink of a purpose of business by proving change is not only desirable but entirely possible. His Single Organising Idea and its potential to deliver profitable outcomes to those seeking to put benefits to society as a strategic priority of organisations is creating a fast-growing following.
Neil’s ideas have been shaped over a 25-year career as a designer, strategist, entrepreneur and writer. His experience of what works and what doesn’t has been gained through advising organisations both large and small in the private and public sector in over 40 countries. Among them Merrill Lynch, DeBeers, Andersen, Scottish Power, BG Group and Standard Chartered Bank, The Bill & Melinda Foundation, various UN agencies, various human rights organisations and three of the USA’s largest INGOs.
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